Recognized as a

    Dealership for 2022

    Honda Driving Excellence is a national program that recognizes efforts made by a Honda dealership towards providing a best-in-class customer experience to its guests. It evaluates customer feedback in all departments, through mystery shops and store process audits by Honda representatives.

    In 2022, Birchwood Honda Regent received the award for achieving excellence in Honda’s Customer Experience Recognition Program which recognizes dealerships that deliver an exceptional customer experience level.

    “Honda Driving Excellence™ Dealer” recognizes dealers for outstanding achievements in Sales & Service Mystery Shops, and 12 additional key performance indicators.


    Whether you’re looking for a new Honda or a quality used vehicle, our ample supply and friendly product advisors will assist you with finding a vehicle that fits your needs and your budget. Choose from our wide selection of new Honda vehicles including the Accord, CR-V, HR-V, Civic, Pilot, Passport, Ridgeline, or Odyssey, as we have every Honda vehicle in stock and every size to fit your needs.

    As for our pre-owned inventory each of our vehicles goes through an extensive reconditioning process to ensure our entire pre-owned inventory is in pristine condition! Come see for yourself, you will not be disappointed.

    We offer our valued customers complete transparency. Simply choose the vehicle you’re interested in purchasing and we will assist you, every step of the way.

    Service & Parts

    When it comes to servicing your Honda vehicle, Birchwood Honda Regent is extremely well equipped to handle all maintenance work as well as any repair your Honda vehicle requires. With a team of 5 award winning service advisors, we will have you checked in quickly. From there, one of our 12 Technicians, who have a combined 140 years of Honda certified service experience, will perform all the required maintenance and repairs. We only use Honda certified parts for all maintenance and repair work.

    Finance Options Made Easy

    Finance management is important at every age. We know purchasing a car is an important decision and making sure you buy the right car at the right price is important. Birchwood Honda Regent’s team of friendly financial advisors have the experience and expertise to ensure you have the right vehicle at the right price and we’ll also help you keep your money where it belongs the most… your savings account!

    Thank you for taking the time to learn more about us. We welcome the opportunity to do the same with you.

    Manitoba's Choice since 1963

    Birchwood is here to help you buy, sell and service your vehicle

    Winnipeg and Manitoba’s largest network of automotive retailers, Birchwood Automotive Group is proud to have served the community as a recognized leader in the automotive sector and supporter of the United Way and other non-profit organizations for over 55-years.

    The Auto Group

    Our Network

    Birchwood currently has 24 dealerships that carry 22 automotive brands and provide vehicle servicing, as well as 3 Collision repair facilities, 4 Birchwood Credit stores, and our special restoration facility.

    Our Team

    Over 1,200 people work for the Birchwood Automotive Group, across Southern Manitoba and Saskatchewan. Our service technicians are manufacturer certified, and all employees undergo rigorous training to uphold our quality standards.

    A Recognized Leader

    Birchwood has been recognized multiple times by Aon Hewitt and other research bodies as a top employer in Canada.

    Helping with Choosing Your New Vehicle

    As part of our commitment to making choosing a new vehicle a great experience with Birchwood, we’ve developed a new online tool to help you to choose the right vehicle model for you. Try our Model Discovery Tool for new vehicle discovery today!

    Honda SUVs

    In The Community

    Birchwood has been a dedicated supporter and contributor to the United Way for over 25-years. With our founder and president both serving as Campaign Chairs in 1975 and 2013 respectively, and our team members contributing over $7,000,000 to the annual campaign, we’re proud of our contributions. Read more about our work In the Community.

    Our Company Mission

    As leaders, we are all committed to:

    • Our team members by offering opportunities for growth and prosperity
    • Our customers by delivering exceptional services and products
    • Our partners by fostering collaboration and trust
    • Our communities by providing time and resources

    Our Company Vision

    To be a recognized leader of the retail automotive industry.

    Our Company Values

    • Personal Leadership
      Individual responsibility, commitment, and accountability from each of our team members fosters personal leadership.
    • Trust & Respect
      Respect for the uniqueness of every individual creates strong, trusting working relationships with team members, customers, and business partners.
    • Continuous Improvement
      Sustained success depends upon our ability to continually strive to improve each and every aspect of what we do and who we are.
    • Generosity
      Our gifts of time, talent, and resources strengthen our communities, our teams, and our team members.

    Birchwood Honda On Regent

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